Practical guides on writing proposals, winning clients, and running a more efficient marketing agency.
82 articles
A practical, step-by-step guide to writing business proposals that close deals. Covers structure, pricing strategy, common mistakes, and formatting.
Read articleA tailored marketing proposal guide for beauty & wellness. Industry-specific strategies, deliverables, and a free template.
Read articleTemplates save time. AI proposals save hours. Here's why marketing agencies are moving from copy-paste templates to AI-generated proposals.
Read articleA public relations proposal template for agencies. Covers media strategy, press releases, and coverage goals.
Read articlePractical AI use cases for agencies: proposals, content, reporting, and client communication.
Read articleA tailored marketing proposal guide for construction. Industry-specific strategies, deliverables, and a free template.
Read articleA practical onboarding checklist for marketing agencies. Covers kickoff calls, access collection, expectation setting, and the first 30 days.
Read articleThe ideal proposal length based on deal size, service type, and client type. Plus data on what gets read.
Read articleThe exact follow-up sequence that wins more agency deals. Includes email templates, timing, and what to do when you hear nothing.
Read articleA practical guide to pricing marketing agency services. Covers pricing models, rate calculation, value-based pricing, and the common mistakes that cost agencies profit.
Read articleEverything your marketing agency SOW needs. Covers scope, deliverables, timelines, payment terms, and change orders — with a section-by-section template.
Read articleA clear comparison of retainer and project-based pricing for marketing agencies. Covers when to use each, how to structure retainers, and hybrid approaches.
Read articleHow scope creep destroys marketing agency profitability, and the systems that prevent it. Covers SOW clarity, change orders, and boundary-setting with clients.
Read articleThe most common proposal mistakes marketing agencies make, with specific fixes for each one.
Read articleThe case for and against agency specialization. A decision framework based on your stage and goals.
Read articleWhy marketing agency proposals get ignored and how to fix them. Covers the most common mistakes from generic openings to buried pricing.
Read articleA tailored marketing proposal guide for real estate. Industry-specific strategies, deliverables, and a free template.
Read articleHow to price based on the value you create, not the hours you work. With real examples and scripts.
Read articlePaste a client brief, get a complete branded proposal in 5 minutes. 3 free proposals every month.
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