Proposal

What you need:

• A portfolio-first website that showcases your 30+ completed projects with full-bleed photography
• Mobile-optimized experience (48% of your traffic is mobile, up from 30% two years ago)
• Easy content management — your team should be able to add new projects without developer help
• Faster load times (current site scores 34/100 on PageSpeed)
• A clear path from browsing to "Request a Consultation"

Current pain points:

• WordPress theme is inflexible — adding a new project takes 2+ hours of fighting with layout
• No image optimization — raw 8MB photos are served to mobile devices
• Contact form is buried on a separate page instead of accessible from portfolio pages
• Site has no analytics tracking — you have no data on what visitors do

We follow a 6-phase process designed to eliminate surprises and deliver on time:

1. Discovery & Strategy — Stakeholder interviews, content audit, competitive analysis 2. Wireframes & IA — Page structure, user flows, content hierarchy 3. Visual Design — High-fidelity mockups for desktop and mobile 4. Development — Responsive build with CMS integration 5. Content & QA — Content migration, cross-browser testing, performance optimization 6. Launch & Training — Go-live, CMS training session, 30-day support

Pages included (12 total):

• Homepage with featured project carousel
• Portfolio index (filterable grid: residential, commercial, interiors)
• Individual project pages (template — reusable for 30+ projects)
• About / Team page with partner bios
• Services page
• Awards & Press page
• Contact page with embedded consultation request form
• Blog/News index and post template

Features:

• Responsive design (desktop, tablet, mobile)
• CMS (Webflow) for self-service content updates
• Image optimization pipeline (automatic compression + WebP)
• SEO foundation (metadata, schema, sitemap)
• Google Analytics 4 + form tracking
• Contact form with email notifications

Not included:

• Content writing (client provides all copy)
• Professional photography (client provides all images)
• Ongoing hosting and maintenance (separate agreement available)
• Blog content creation
• SEO retainer

Phase	Deliverable	Timeline	Approval Gate
Discovery	Sitemap + content requirements	Week 1-2	Client sign-off required
Wireframes	Desktop + mobile wireframes (all 12 pages)	Week 3-4	Client sign-off required
Design	High-fidelity mockups (3 key pages)	Week 5-6	Client sign-off required
Design	Remaining page designs	Week 7-8	Client review
Development	Responsive build in Webflow	Week 9-12	Internal QA
Content	Content migration (30+ projects)	Week 12-13	Client review
QA	Cross-browser and device testing	Week 13-14	Bug-free sign-off
Launch	Go-live + CMS training (90 min)	Week 14	Launch approval
Support	30-day post-launch bug fixes	Week 15-18	—

Total timeline: 14 weeks (3.5 months)

Revision rounds: 2 rounds per phase. Additional revisions billed at $150/hour.

Project Fee: $28,000

Payment schedule:

Milestone	Amount	Due
Project deposit	$8,400 (30%)	Upon signing
Design approval	$8,400 (30%)	End of Week 8
Development complete	$8,400 (30%)	End of Week 13
Launch	$2,800 (10%)	Go-live
Total	$28,000

What's included in the project fee:

• All design and development work
• Up to 2 revision rounds per phase
• CMS setup and configuration
• 90-minute CMS training session
• 30 days of post-launch support (bug fixes only)

Optional add-ons:

• Additional revision rounds: $150/hour
• Ongoing maintenance: $500/month
• Copywriting: $200/page
• SEO retainer: separate proposal available

Form & Function Studio builds websites exclusively for architecture and design firms. We understand that for your industry, the website IS the portfolio — it needs to be as carefully designed as the buildings you create.

• 22 architecture firm websites in our portfolio
• Average PageSpeed score of 92 across our builds (compared to industry average of 45)
• Webflow experts — your team can update projects in 15 minutes, not 2 hours
• We understand the approval process — architects are visual thinkers, so we present options, not guesses

1. Review and approve this proposal
2. Sign the project agreement and submit the 30% deposit
3. Discovery kickoff (90 min, in-person or video) — we'll discuss your vision, review competitor sites, and align on priorities
4. Content collection begins — we'll provide a structured template for project descriptions and image specifications
5. Sitemap delivery within 2 weeks of kickoff

We're excited to build a website that does justice to Ridgeline's work. Let's get started.